Why should graphic designers care about the world of fashion design? Innovation in graphic design can’t come from the bubble of self reference. While we can still get a few new and fresh ideas from looking at other graphic designers, we really have to look elsewhere for inspiration. While other arts like photography and painting have a special place in our hearts dating back to our college days, fashion is a major area of design that most graphic designers didn’t get any play with in art school.

photo credit: sheilaellen

The world of fashion design is one of the most innovative, colorful and accessible design professions. Everyone wears clothes. An understanding of fashion and following the fast moving trends of clothing really can help a graphic designer appeal to it’s audience. If I want to reach people in Baltimore, looking at what colors and styles are happening in fashion there could give a huge edge in understanding.

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Tags: Design, Fashion, graphic design