Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

What’s Good: History and practical information weaved together seamlessly, nice design and layout, entertaining

What’s Bad: A bit short

Verdict: A great primer for learning how to look at type and how to choose and format typography. Not definitive, but a worthy handbook of the larger typographic discussion.

Full Text Review

Design isn’t just about how things look, the answer to a design challenge is more about discovering why certain things work. In steering projects toward visual solutions that deliver clear messages, we have to look at the very building blocks of design. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students aims to get at the heart of this issue. If the cover seems familiar it might be because I mentioned this book before in my article Gifts for Graphic Designers: A Wish List, but it’s time for a more thorough review. The book’s aim is to be as practical as possible while providing a logical and historical foundation. It’s a field guide for professionals to deal with type. This book comes from Ellen Lupton, a professor at my home state’s Maryland Institute College of Art.

Choosing type isn’t just about whim or feeling. This book deconstructs type into basic elements helping you make informed design decisions. The book is divided into three sections: Letter, Text and Grid plus an appendix of definitions, hints and warnings. History is weaved between practical information in a way that is more narrative and entertaining than the typically dry text book lesson. In one moment you’re reading about the purpose of body text; the author switches abruptly into the history of written manuscripts. In a short few paragraphs we’re in the digital age of dynamic text. In talking about spacing, the history of written type translated onto evenly made printing blocks is transformed into the modern purpose of controlling visual space in body copy. The sections might be considered essays more than a longer narrative, which makes for an easy read.

The examples are as integral to the book’s narrative as the history itself. The design of the pages often split the text liberally with examples. The layout of the book has great play with type itself. When is justified text good or bad? The answers are stated with justified text. Makes sense. Many of the other examples are just fun type tricks and explainations on when and why they work or don’t.

Effectively conveyed is type styles’ effectiveness in different mediums. Helvetica is a font designed for print, Verdana works well for web. The writer doesn’t just force you to memorize this kind of information, but instead she explains why. So you can look at type with fresh eyes and see that Verdana’s large x-height and simple curves work well for the pixel display of the computer system. The layout grid is discussed like most things, with it’s origin with printing press. The focus is clearly intended to steer the reader into the uses of the modern grid in magazine, book and web design.

There are some negatives. Purposefully functional,the history isn’t fully explored. It’s the backdrop for basing modern uses of type. The essay format drives the points forward and then simply moves on. This is possibly ideal for the busy modern pros that the book must be aimed to, but for those looking for a long form and in-depth view you’ll have to go elsewhere. The modern model of dynamic typography that changes with context is in full effect and some readers might not like some of the more magazine styled layouts.

I suspect that the average reader will learn a lot from this text. It can serve as a good guide during the design process. The short page count of the book can be seen as a much appreciated conciseness. The format is almost web-like in it’s sections and pieces which appeals to a young and tech-savvy designer such as myself. Will the average writer or editor appreciate this information as much? Perhaps not. It may not be what everyone is looking for, but it will appeal to many design professionals who need a quick reference and crash course.

Excerpts of Thinking with Type are available online at thinkingwithtype.com

This post is part of an ongoing series of book reviews. To suggest a book for review, send a message via twitter @sketchee

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